Storytelling is one of the things that we enjoyed the most when we were children. It took us to different places, experience different things and learn about things that we have not yet even experienced before. A lot of people today, even adults are hungry for good stories. Stories of hope, success, kindness and doing the impossible are some of the most common topics of the stories that you read on social media. The most well-known social media site today, Facebook, is not only a place where people post pictures or what they think but also stories of something inspirational, or something that they can relate to. Knowing this, using a story that relates to whatever you wish to promote can be a good strategy for marketing.
Before your stories in Facebook gets shared a thousand times to reach millions of people, here are some tips on how to use storytelling on Facebook:
The first thing you need to do is to make your story attractive. Stories done in plain text will only be read by people who see that their close friends shared the story. To give your story a chance, use images that will relate to your story and try not to use just plain text. Use fonts, effects, place a nice background and learn how to use editing apps to make the readers interested in what you wrote just by looking at it.
Use a catchy post. A catchy post is a preview of what people can expect with your story. If your story is inspirational, a line that goes “A man who has achieved everything from nothing” will get people curious enough to read your story. Teasing your readers is also a good move. One way to do this is to tell them that it is something that they can not do and they will want to prove your wrong. If your story is emotional, a caption that says “You can try not to cry but tears will surely flow out of your eyes” will make readers want to test if they are better at handling their own emotions.
Promoting your story by using Facebook’s ads is a great way to reach your target audience. It will help you reach the people who are not even friends of your friends but are interested in your story. This is one of the fastest ways for your story to reach millions of people over the internet.